What business are you in?
Men Fashion Brand
James Boogie is a men’s fashion brand established in 2017 in Bandung, Indonesia. A fashion brand that was influenced by pop subculture and elegant modern military fashion. Our logo expresses our unique characters, Which combine strength with a touch of classiness. The tailed ancient warrior’s helmet icon inspired by the braveness of the ancient warriors. With that idea, James Boogie becomes a symbol of strong, elegant, iconic, and flawless fashion. Creating a new lifestyle with fashion. Be bold and provocative. Stay classic but not conventional. You can combine the strong and elegant style becomes a flawless style. Be James Boogie.
Who is your target market?
Mods Subculture, Scooter Boys, Football Culture, Fashion Enthusiast, Youth Subculture Enthusiast & Pop Culture.
What is your competitive advantage?
Since 2017 until now, James Boogie has become a clothing brand that focuses on the youth
sub-culture movement. In a span of seven years, James Boogie has always been one of the
brands that provides support to several artists. In addition, James Boogie has also always
been a clothing brand that supports the implementation of several events such as Indonesia Mods Mayday and Jakarta Mods Mayday.
Several communities initiated by young people also did not escape James Boogie's attention. And then, James Boogie also supports several individuals involved in the automotive,
fashion, and agricultural worlds. This makes James Boogie even more convinced that networking and the spirit of friendship are the most important pillars in running a creative industry. For collaborated with the artist, James Boogie didn't have a more point of view like
subscribers from artist, followers, or anything exclusive view. James Boogie like the artist
with good attitude and have the similar spirit, especially fashion and passion.
Who is your competition? Is there a competitor that you admire most? If so, why?
Cp Company, Stone Island & Fred Perry.
The style of dress and lifestyle the young people in Indonesia has long been influenced by
young people in Great Britain in several phases and generations. Because these three brands are quite inspiring.
If you could communicate a single message about your business, what would it be?
Choose slow fashion. Choose James Boogie.