What business are you in?
We run a women’s clothing business that carries the brand value of the "inner hero." We believe that every individual possesses inner strength, and we want to help our customers recognize and trust the power within themselves. That’s why we carry the tagline “Make You Believe,” encouraging our customers to believe in their own strength.
Who is your target market?
Young people 18-28yo
And we divide it into three categories;
- Young people across generations with high curiosity (FOMO), always up-to-date with what's trending, want to look cool and stand out in the circle.
- A handful of young people are trapped in the search for their identity, brave and independent, like something different but are not confident.
- Young people who already know our talent, loyal hardcore fans who will always support us.
What is your competitive advantage?
We are a sister company of ONIC Esports and Heroez Management, and we have a wide and diverse network of KOL’s that we can leverage as role models for our brand values. In addition, we prioritize a unique approach in every product we release, using uncommon materials, innovative cutting, rich detailing, and relatively competitive pricing.
We don’t aim to be different for the sake of it; instead, we strive to make our customers believe in themselves through the spirit infused in each of our products.
Who is your competition? Is there a competitor that you admire most? If so, why?
For indirect competitors, we greatly admire the perfume brand HMNS. Their approach to customers and the stories they tell through each product inspire us. We recognize the importance of this to build customer trust in our brand.
As for direct competitors, we have a deep admiration for THIS IS APRIL, a local brand built with the spirit of women inspiring other women through their clothing. "Inspiring" is the key word that we also want to bring to our customers.
If you could communicate a single message about your business, what would it be?
With Heroez In You, we Make You Believe