What business are you in?
Empiris is in the fashion industry, specifically focusing on streetwear-inspired lifestyle apparel. We design and produce clothing that combines comfort, functionality, and bold, original designs
Who is your target market?
Our target market consists of urban youth aged 18-30, both male and female, who value authenticity and want to stay ahead of fashion trends
What is your competitive advantage?
Our competitive advantage lies in our commitment to authenticity and storytelling through fashion. We create designs that resonate with our audience's lifestyle while maintaining high quality and comfort. Our ability to connect with our customers on a personal level, through relatable stories and experiences, also sets us apart
Who is your competition? Is there a competitor that you admire most? If so, why?
Our competition includes other streetwear and lifestyle brands that cater to a similar urban, youth-centric market
We admire brands that stay true to their roots while continuously evolving, those who innovate in their designs and maintain a strong connection with their community
These brands inspire us because they embody a balance of staying authentic while pushing the boundaries of creativity. They are able to grow and adapt without losing their core identity, which is something we strive to achieve at Empiris
If you could communicate a single message about your business, what would it be?
Empiris is about staying true to your roots while evolving with each experience. Through our 'Keep Being Empiris' campaign, we celebrate authenticity, bold expression, and the journey of growth. We encourage our community to embrace their uniqueness and make a positive impact on both themselves and the world around them