What business are you in?
Swimwear
Who is your target market?
Our target market focus on secure people, authentic, and also not bound to the current trend. Active society, enjoy doing exercise, exploring nature and importantly swimming aesthetically. Finally we hope to attract, people who have interest in fashion, art, architecture, culture and history.
What is your competitive advantage?
GESTUR focus to show our unique characteristic, timeless yet versatile. Our philosophy is Minimalistic yet Bold. Rebellious yet romantic. Edgy yet unpretentious.
Who is your competition? Is there a competitor that you admire most? If so, why?
In Indonesia itself, there are some great swimwear brands, like Cover Me Not, Kerokoo, Olenka, Femme Fatale, Mitsui Swim, etc. I like them all because they have their own character that I can’t compare with each other. They have their own way to introduce their brand to customer.
If you could communicate a single message about your business, what would it be?
We can’t live without GESTUR, even if the planet doesn’t have a language, it speaks to us through GESTUR.