What business are you in?
Bags & Apparel, Lifestyle
Who is your target market?
Gen Z, Millenials
What is your competitive advantage?
We've been around since 1996 and started out as a streetwear brand. As time went by, we were acknowledged as the best local professional bags label. Then we channeled our passion for supporting urban communities into a lifestyle brand. Bags are one of those things that some people take for granted. They have a greater significance in our lives. They carry our story, they support our activities, they take us to a higher level. That’s why our bags need to be high quality, weather-resistant, versatile, lightweight, and guaranteed for life. After that, we came up with this idea of applying all those distinctions to clothing or apparel. It is safe to say that our apparel products contain a bag’s DNA. They are relevant, familiar, and easy to wear.
Who is your competition? Is there a competitor that you admire most? If so, why?
Global: Herschel, Chrome Industry, Thule, Timbuk2
Local: SSST, Humblezing, Roughneck, Hoi Polloy, Kalibre, Torch, Syma Utilized
We admire them all. They have become our inspiration; what it takes to be great, what it requires to deliver the best to our customersw
If you could communicate a single message about your business, what would it be?
We appreciate the community, cultures, and ecosystem around the radar and put them all together into Bodypack that we know today. We really want to build a community and culture where everyone is supportive. To connect and bring experience to anyone who wants to make a difference in life.