What business are you in?
Double Nineties (D90s) is an Indonesia based clothing brand bringing your “laid-back” daily wear
Who is your target market?
Lifestyle and fashion enthusiasts targetting their audience or communities
What is your competitive advantage?
80% of our product is based on dead stock fabric. We elevate the term “Mager” in our brand as something positive. We are focused on quality rather than quantity.
Who is your competition? Is there a competitor that you admire most? If so, why?
We wouldn’t say they are our competition as we have different design values. But we love frio studios, based on their aesthetics and delivering messages to their audience.
If you could communicate a single message about your business, what would it be?
Mager