What business are you in?
Toko Didiyo is in the fashion business.
Who is your target market?
20-50 years old, Men and Women.
What is your competitive advantage?
The difference between Toko Didiyo and the other fashion brand is that each of our garments is mindfully and locally made using vintage tablecloths and dead stock fabrics we have found therefore our products are very limited since once the fabric has run out we cannot produce the item any longer. Furthermore, due to the limited quantity, our products are very personal which makes the customers appreciate our products more.
Who is your competition? Is there a competitor that you admire most? If so, why?
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If you could communicate a single message about your business, what would it be?
A mindful local-made, no more seasons. Picking up pieces, putting them together.