What business are you in?
Statesman is a streetwear clothing brand based in Bandung since 2020. Carrying the spirit of a movement which rooted in the society based community. Combined with an appreciation for the classic silhouette of menswear.
Who is your target market?
Our target market is male from 18-27 years old.
What is your competitive advantage?
At heart, as a brand we have a vision to help build culture, that grows from the city to the outskirts. Utilize visual as medium of expressions by using experimental graphic display, while remain grounded. Because everyone has the right to show their identity with the best appearance.
Who is your competition? Is there a competitor that you admire most? If so, why?
I think we are on the same level with a clothing brand based in Yogyakarta, Familias. Locally we admire the most to Deva States and Paradise Youth Club. With appealing looks in visual, they could make to the most of it by put a meaning on it. Or I could say they could manifest their thought and point of view about almost anything in the world, and transform it visually as a product.
If you could communicate a single message about your business, what would it be?
"That what made us Statesman for ourselves. In our thoughts. In our styles. Then later in our deeds."