What business are you in?
High end streetwear
Who is your target market?
17-24 male/female that are aware of high end fashion and streetwear culture.
What is your competitive advantage?
My brand focus more on creativity and putting together garment that we think are aesthetically pleasing to our eyes instead of following trends that tends to loose its identity
Who is your competition? Is there a competitor that you admire most? If so, why?
Represent clothing, cole buxton, livinmille. I think these brand have successfully market their identity as a high end brands and are actually financially successful. Which is what im struggling right now, marketing a brand that dont follow trends meaning i need to find a new market or build a community instead of marketing to a community that already exist. Especially when most fashion pages rn is covering all brands they can work together making the page audience not suitable for my brand that values identity and exclusivity. Minimlst is purely creative output of my design which also values craftmanship, quality, and creativity.
If you could communicate a single message about your business, what would it be?
Aesthetic simplistic high end streetwear.