What business are you in?
About Cupola
Cupola is well-known as a coffee shop in Bandung.
Along with the pandemic, 2020 has posed unprecedented stress to everyone. Cupola made social movements to spread the awareness about new lifestyle and unexpectedly, in 2021 the idea of changing lifestyle has become a positive trend loved by various groups. by that time, Cupola successfully built a community and become the home of Runners.
Who is your target market?
Sports and Lifestyle Enthusiast (21-40 years old)
What is your competitive advantage?
CUPOLA ID is not just a coffee shop. It is a place to connect people, baking ideas, and also provide good tunes. Since 2017 to 2019 we are connected to several music communities in Bandung (Norrm Radio, Transendence, etc) to create activation and serve good tunes. Unexpectedly, along with the pandemic, we get along with sports communities (Runners and Bikers) to create weekly activation and became home of runners.
Who is your competition? Is there a competitor that you admire most? If so, why?
We see Suasana Kopi as a coffee shop that held a lot of collaboration. So it could be one on the list.
If you could communicate a single message about your business, what would it be?
These collections are demonstrating cultural expression and to enliven passion of sport. There are plenty ways to express yourself, and we expressed it by blending sport, fashion, and lifestyle.