What business are you in?
Slow fashion industry
Who is your target market?
Women. 25-50
What is your competitive advantage?
premium fabrics, great quality, lifetime repair.
Who is your competition? Is there a competitor that you admire most? If so, why?
MASSHIRO&Co. Great marketing.
If you could communicate a single message about your business, what would it be?
Fashion is no longer about something fast and short-lived but something season-less, pieces that will stand the test of time, with great quality. In recent years, our eyes have been opened to the importance of consciously-minded clothing. Instead of giving in to the temptations of overconsumption, we focused on high-quality wardrobe staples, made with intention.