What business are you in?
clothing & accessories
Who is your target market?
teen / young adult / adult who likes simple accent clothing, or those who value the importance of good mental wellbeing.
What is your competitive advantage?
unique, bring positive values, garment, good taste.
Who is your competition? Is there a competitor that you admire most? If so, why?
not our competition but we admire: Lazy Oaf, ADER, Teddy Fresh, Public Culture. we love their design, branding, & consistency of building a brand.
If you could communicate a single message about your business, what would it be?
Our brand purpose is to validate people's true feelings, support mental wellbeing & be the best version of themselves through fashion.