What business are you in?
a woman's slow fashion brand
Who is your target market?
classy young independent woman who enjoys fashion, art and nature.
What is your competitive advantage?
Every idea starts with a problem. Ours was simple: Fashion are too polluting.
I am as a founder was madly in love with the glimmering world of fashion. Until it turned out environment—and even lives—are on the line in the making of a single top. What a deal breaker! Where were the sustainable options?
Hence in Kalla Rona, we pledge to be different. Here, art and nature blend in perfect harmony. Our collections aim to be contemporary, wearable art, and most importantly leave a lighter footprint.
There's nothing complicated about it.
Good materials, good designs. Our pieces are all hand-made in small batches, using non-toxic natural dyes and 100% natural Cotton Gauze alson known as Kain Kasa in indonesia.
We do it for the better future. For creating greener fashion.
and
Our first collections, "Euphoric of the sea"; inspired by the beauty of the sea. Represents an indescribable feeling of the sea turned into a wearable art—it would be easier for modern generations to appreciate the importance and value of our oceans #akusuKALLAut as our campaign.
By using KALLA, you have participated in reducing water pollution as our collection is ethically-sourced and made. Let us take real steps in protecting and preserving Mother Nature for a better tomorrow.
Who is your competition? Is there a competitor that you admire most? If so, why?
Sejauh mata memandang for local brand and Marni for international brand. Why ? Cause their brand is very inspiring, not just for clothing but also for art that has a profound meaning.
If you could communicate a single message about your business, what would it be?
wearable gauze made from plant based pigments.