What business are you in?
clothing
Who is your target market?
young adults, mostly under 25 years old.
What is your competitive advantage?
We sell oversized T-shirts with our own designs with a much affordable price, while still giving a good quality.
Who is your competition? Is there a competitor that you admire most? If so, why?
Hotel, because we admire their quality and designs.
If you could communicate a single message about your business, what would it be?
What differentiate Down in The Dumps from other brands is that we want to focus on telling a story from our designs, every single products from down in the dumps has its own story but we want our customers to have their own interpretation to it. We want our customers to be able to relate to the story that we’re trying to deliver through our designs and lastly to provide a high quality of clothing with a much more affordable price.