What business are you in?
fashion retail
Who is your target market?
18-21 tahun
What is your competitive advantage?
lower price, each collection has a special Indonesian story to uncover.
Who is your competition? Is there a competitor that you admire most? If so, why?
Mesz, Kakena, MGKYM, Dama Kara, Wear Weird, Koola stuff, Merekat di Jiwa, Nianberia, Lemari Lila, Saroong Atalier. We admire Saroong the most because they already maintain their unique design and stand out with it, they already have their own color as a brand.
If you could communicate a single message about your business, what would it be?
As a clothing brand for the young people of Indonesia, Kurantaka brings each collection in the form minimalistic and modern clothing pieces. Also, every collection of Kurantaka is inspired from different story or culture from Indonesia that the team uncovered and want people to know as well. By supporting Kurantaka’s collection, you’ll be able to take part in representing the Indonesian story or culture.