What business are you in?
We are optical brand. We provide prescription fashion eyewear and sunglasses too. Our signature frame style are Cat Eye and Oversized frame. We concern to have basic but stand out look.
Who is your target market?
Our target market is women from 20-45 years old with various types of face shapes, skin tone, and for those who wear hijab or not. Also women who also wear glasses as their daily needs to support their activity such as driving, working in front of computer, or just want to go outside but still protect their eyes.
What is your competitive advantage?
We have bold, stand out, extraordinary collection of eyewear frames.
We have a lot option of frames for different face shapes
We provide prescription lenses & have a lot of option for lenses too
We also give our customer additional tools as a gift for every purchase of our product that can be used to repair or add to eyewear.
Who is your competition? Is there a competitor that you admire most? If so, why?
We have look so many eyewear brand, but in Indonesia there are Bridges Eyewear, Owl, HSF Eyewear and also the big local optical such as Melawai and SEIS (they are international eyewear brand) as our competitor.
If you could communicate a single message about your business, what would it be?
Independent Vision Woman as our tagline, we want to encourage and support all independent women to feel confident, productive, and have various passion to live their life happily by provide them the eyewear that comfortable, fashionable and can protect they eyes through do many things.
Why Woman?
Because we want to encourage woman to be a woman who is strong, determined, and independent at the same time. Independence is a powerful gift that a woman can give to herself. It can lead her to reach greater heights and achieve their goals. We want to encourage woman to make her own decisions and choices, having the courage and strength to voice out her own thoughts and opinions, and having the finances to buy whatever she wants. From housewives, career women, business women to women from various professions, at the end of the day, the happiness and contentment that a woman feels by being independent is all that matters. We share some of support by make a journal named BYL JOURNAL and also a powerful hashtag that called #bylwoman.