What business are you in?
PREFACE is Indonesian curated high end clothing streetwear brand based in Jakarta.
Who is your target market?
Fashion ethusiast, skate and all streetwear community
What is your competitive advantage?
product differentation, we provide our stuff with unique design and product to satisfy our customers.
Who is your competition? Is there a competitor that you admire most? If so, why?
Our competitors are brands that have high followers and engagement. In addition, brands that have been around for longer in this field are also tough competitors. For example : Public culture, paradise youth club
If you could communicate a single message about your business, what would it be?
Creative, fun, and versatile