What business are you in?
Life in Cocoon is a T-shirt fashion brand along with some tote bags and socks. We are also planning to make other merchandises such as notebooks, e-money and laptop sleeves to tap into the lifestyle market.
Who is your target market?
Our target market is for both Male and Female at the age of 19-35, mostly workers, startup owners and university students as we try to create a comfort zone for people with a very tiring & stressful lifestyle.
What is your competitive advantage?
Instead of statement and motivational tees, Life in Cocoon strives to be a comfort zone in the midst of this fast-paced lifestyle. Our tee designs are known to be humorous and relatable that make you go "that's me!". They are also very comfortable to wear with soft and lightweight 100% cotton material. We also emphasize on light humor and relatable contents to let our audience take a short break from their tiring daily routine when they are engaging with our brand.
Who is your competition? Is there a competitor that you admire most? If so, why?
Faithfade, Fuku Diary, Lazy Dino Club, KITC and Polonian. Polonian and KITC are our most admirable competitor. This is because we feel that Polonian has a very relatable tee designs for their market with a humorous approach. KITC has very interactive contents for their audience and is very creative when creating their contents and collaborations.
If you could communicate a single message about your business, what would it be?
Relaxing is underrated in this fast paced world, so sit back, lay back and relax with us as we give you the outmost comfort and humor you need :)