What business are you in?
Sportswear & dailywear
Who is your target market?
Young adults who love doing any physical activities in order to improve their well-being
What is your competitive advantage?
We use soft materials for our products which can be used comfortably for any sports or daily activities. With our products and campaign, we inspire people to move at their own pace
Who is your competition? Is there a competitor that you admire most? If so, why?
We admire one of the local sportswear brand named Volt & Fast which they successfully enlarge running culture in Indonesia.
If you could communicate a single message about your business, what would it be?
Fieldway is a sportswear brand that focuses on people who love doing any physical activities in order to improve their overall well-being. We always encourage people in our beloved community to always move, to be healthy - not only physically, but mentally too -- according to their own pace in living their life